Monday, March 22, 2010

India TV the awesome

India TV is like those mirrors in amusement parks that make you look funny no matter how repressed or melancholic you may be in real life. India TV is the Himesh Reshamiya of news reporting, the Kanti Shah of film making. India TV is the voice and face of that progressive strata of the public that has the taste, time and need for "fun" over and above the regular trinity of food, shelter and clothing. India TV, incredibly, is both niche and populist. Let me explain how:

You see, the lower economic class watches India TV with interest and possibly restrained belief. The middle class watches it with incredulity, and occasional bouts of laughter. The upper middle class will talk about it with animated hatred and yet stop for a few half-a-lip smiles during channel surfing. And in fact might even use it as a patience test. And finally, the relevant portions of the higher economic class keep a tab on it to understand the genius behind the whole idea of it, and in turn understand its vast audience as a potential customer base.

It is my belief that everything genuinely good basically derives from undiluted honesty. And India TV has to be, deep inside, an honest idea to achieve such a layered appeal. It is funny, without trying to be funny. It is incredulous, all the more so because it seems to not know of the same. It is, basically, for everyone interested, a powerful object of interest. I think that says it all.

(written for a journalism course application)